Christina Campbell

Elevating the Culinary Journey: A Design Sprint

Role

Product Designer

Timeframe

1 week sprint

Category

UI/UX

Woven Hue: Tailoring Hair Care
with AI-Driven Personalization

Role

Product Designer

Timeframe

1 week sprint

Category

UI/UX

Woven Hue:
Tailoring
Hair Care with
AI-Driven
Personalization

Role

Product Designer

Timeframe

1 week sprint

Category

UI/UX

Overview

As part of my design boot camp, I embarked on a solo design sprint challenge. Over five days, I delved into a new problem space, ideated, crafted wireframes, and evolved it into a tangible prototype.

Day 1: Laying the Foundation with Research
Day 1: Laying the Foundation
with Research
Day 1: Laying the
Foundation with
Research

I reviewed the existing usability research, identified themes, and created user maps that aligned with users' goals. I chose the user map that met their need for the app to show essential information and guide them during recipe preparation.

For Woven Hue, research was done through secondary and market research, along with targeted user discovery interviews with 13 participants. This groundwork was used to create personas.

Key takeaways:

-Individual hair acceptance is crucial.

-People are unsure of which products to use.

-People define healthy hair uniquely.

Day 2: Creativity in the Ideation Process
Day 2: Creativity in the Ideation
Process
Day 2: Creativity in
the Ideation Process

Day 2 involved exploring possibilities and sketching three crucial screens using the user map as a guide. These screens include a home screen with recipe collections, a recipe screen that shows skill and time, and a direction screen that simplifies cooking. All elements were designed to guide users intuitively.

Day 3 & 4: Transforming Ideas into
Tangible Solutions
Day 3 & 4: Turning
Ideas into Tangible
Solutions

I made decisions and created prototypes for my project using Figma. I started with low-fidelity wireframes and moved on to high-fidelity frames, adding branding, clarity, and engagement. The prototype featured a seamless 'choose-and-cook' user flow.

Style Guide
Style Guide
Style Guide
Style Guide
Day 5: Validating and Refining through
User Insights
Day 5: Validating and Refining
through User Insights
Day 5: Validating and
Refining through
User Insights

On Day 5, usability testing provided enlightening insights. The step-by-step imagery aided the cooking process and the directions resonated with novice chefs. The content hierarchy prepared users well, but feedback suggested improvement in navigation and clarity. Checkout the prototype below!

Reflection
Post usability testing
updates

The sprint was more than a design exercise; it taught me how to prioritize user needs and make purposeful design decisions.

©Christina Campbell

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©Christina Campbell

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