Overview
Woven Hue is a smart, user-friendly app that offers customized hair care routines and product recommendations for women aged 20-40. It combines AI technology with an intuitive design to ensure a bespoke journey.
User research
User flows
I created user stories to understand users' needs and identified the most critical steps for achieving their goals. This exercise emphasized the importance of a value-based onboarding experience, hair assessment, and personalized product recommendations to ensure a tailored user experience.
Style Guide
I established a strong brand foundation with mood boards, color selection, and logo creation before creating wireframes.
Low-fi wireframes
I sketched out my ideas and created wireframes for each screen, and studied other apps to gain ideas. I learned to use the initial onboarding screens to focus on value propositions.
Hi-fi wireframes
I made high-fidelity frames by combining branding and user research. I chose a calming horchata color instead of a bright one to help users feel relaxed.
I received valuable feedback during usability testing for my prototype. For my next iteration, I redirected the user flow, introduced clearer guidance, and made the outcome of the process more apparent. I also improved the inclusivity of the illustrations by adding options for different skin colors and hair types. Additionally, I updated the copy to be more engaging and highlight the benefits.
